CafeMom, TheStir,, Mamas Latinas

CafeMom is a family of brands that connects, informs, and entertains women through vibrant communities and compelling editorial content. Each month, we reach more than 20 million users across our properties, which include, Mamá,, and

We are the premier strategic marketing partner to the best brands, offering innovative custom solutions, contextually relevant media, and performance-driven targeting in order to help advertisers win with our audience.

CafeMom was founded by Andrew Shue and Michael Sanchez. Lead investors are Highland Capital Partners and Draper Fisher Jurvetson.



Launched in 2006, our flagship property is the largest meeting place for moms, where moms come for conversation, advice, friendship, and entertainment. brings moms together through thousands of communities that reflect their personalities, passions and needs.

The Stir

Launched in 2010, The Stir is CafeMom's popular and fast-growing destination for original articles and videos covering a wide variety of topics including parenting, beauty, food, news, tech and pop culture. The editorial staff produces thousands of pieces of high-quality content each month, writing in a fresh, opinionated style that engages readers and encourages social media sharing.


MamásLatinas was launched in 2012 as the first bilingual online destination dedicated to understanding, connecting, entertaining and empowering Latina moms. Already reaching more than 1.5 million monthly unique visitors, MamásLatinas super-serves the culturally unique interests and needs of its audience with dynamic community and compelling editorial content on "¿Qué Más?."

The Prowl

Launched in August 2013, The Prowl is a social shopping destination that blends community and commerce to give women a new way to discover and share products they love. The Prowl focuses on the whole experience of shopping, not just the final transaction, allowing users to explore new products for inspiration, get opinions before buying, and enjoy the thrill of the hunt.

Across our properties, we engage and delight our audience with community and content that fit their needs. This includes mobile-optimized experiences that let her enjoy our sites wherever her day brings her. We also bring her best-in-class video through our in-house production arm, CafeMom Studios, which creates entertaining and informational programming made with women in mind.

  • Community
  • Community
  • Community

Strategic Solutions

Based on our deep understanding of our users' lives, we strategically develop custom programs for brand partners that activate communities, generate word of mouth at scale, and add value for our audience. As part of these strategic campaigns, we regularly create a substantial amount of content, including video, for advertisers to use across channels.

High Impact Media

CafeMom offers advertisers high-impact opportunities to cut through the clutter and grab the attention of the consumer they care about the most. Our wide variety of breakthrough formats provides the flexibility to deliver a brand's message in the way it will resonate most.

Audience Targeting

With the launch of Athena, our audience targeting platform, CafeMom delivers scale and performance for the entire women's audience. Dozens of leading women's lifestyle sites have joined our consortium, allowing us to reach an audience of 60MM -- which includes 44% of women in the US ages 18-34 -- via our owned & operated properties and our partnership with MediaMath.

Why Moms Love CafeMom
  • I LOVE this website. I love giving advice, I love getting advice, I love seeing other people get and give advice, I love the camaraderie, the support, everything. Quote
    - CharlieBean
  • CafeMom always seems to put a smile on my face and adds laughter to my day, no matter my mood. Quote
    - itsallabtthem84
  • There's a place for everyone on here, and I love that! I've been on other mommy forums, but there are SO many different types of groups on CafeMom. Quote
    - CrnchyMamaCraig
  • I love knowing I have somewhere I can go and in an instant have so much support. I know if I have a problem or question I can always come to CafeMom and get advice and support from so many wonderful momsI've found so many moms here that share my interests. Quote
    - tmarland04