CafeMom, TheStir, Mamas Latinas, Baby Name Wizard, Vivala

CafeMom is a rapidly growing digital media company that delivers highly participatory and shareable content to reach up to 75 million monthly users across its owned and operated Properties, Blogger Network, and Social Platforms.

CafeMom developed its formula for success by becoming #1 with the mom audience. Its properties - which include CafeMom, MamásLatinas, The Stir, Baby Name Wizard, and Vivala - generate a collective 260 million page views and millions of conversations every month. CafeMom also engages users beyond its properties, with 28 million social media followers and posts that get seen 450 million times a month on social media.

CafeMom develops custom content marketing and word-of-mouth programs that help brands add value to users' lives and activate word of mouth. CafeMom also increasingly helps advertisers reach the right users through premium programmatic solutions.

CafeMom was founded by Andrew Shue and Michael Sanchez. Lead investors are Highland Capital Partners and Draper Fisher Jurvetson.


CafeMom and The Stir

Launched in 2006, our flagship property CafeMom is the largest meeting place for moms, where moms come for conversation, advice, friendship, and entertainment. We bring continue to bring moms together through thousands of communities that reflect their personalities, passions and needs.

In 2010, CafeMom expanded to include content as well, launching The Stir as its popular platform for original articles and videos. The Stir covers a wide variety of topics including parenting, beauty, food, news, tech and pop culture. The editorial team produces thousands of pieces of high-quality content each month, writing in a fresh, opinionated style that engages readers and encourages social media sharing. Users have spent more than 66.6MM minutes (that's more than 126 years!) watching our quality video content, which covers everything from the real stories of moms raising kids with special needs, to home workout routines any mom can fit into her busy day.

Together, with its unique combination of content and community, CafeMom is #1 with moms, reaching 25 million monthly visitors.


MamásLatinas was launched in 2012 as the first bilingual online destination dedicated to understanding, connecting, entertaining and empowering Latina moms. Reaching more than 4 million monthly unique visitors, MamásLatinas super-serves the culturally unique interests and needs of its audience with a combination of dynamic community and compelling editorial content.

MamásLatinas' unique offering features the voices and stories that matter most to Latina moms, with high quality programming like "Mi Mejor Yo," a guide that lets every woman realize her best self inside and out, and a video series featuring Telemundo star Adamari Lopez as she first journeyed through her pregnancy and now shares her experiences as a new mom.

Baby Name Wizard was acquired by CafeMom in 2014, part of CafeMom's larger strategic initiative to provide quality content and tools that improve moms' lives. Founded in 2008, Baby Name Wizard offers the most comprehensive and engaging tools and advice for expectant parents seeking a baby name. The site has been honored as one of TIME Magazine's "50 Best Websites."


In 2015, CafeMom took its winning formula to a new audience: millennial women.

Vivala is a mobile-first lifestyle platform for millennial Latinas fueled by user participation, highlighting the real stories, video and images that represent the unique voices of the audience. Launched in July 2015, Vivala is already breaking the mold with content that ranges from workplace empowerment, to beauty tips that embrace the diversity of Latinas, to stories on women who are making an impact in their communities.

Vivala has launched with seven video series that feature the diverse voices of millennial Latinas. Vivala has recruited well-known Latina bloggers and celebrities as "Founding Creators" who will be hosting their own video series on the new property. Founding Creators include Jackie Cruz, singer and star of Netflix's Orange is the New Black, celebrity fitness trainer to the stars Ary Nuñez, and model and fashion blogger Natalie Suarez.


Strategic Solutions

Based on our deep understanding of our users' lives, we strategically develop custom programs for brand partners that activate communities, generate word of mouth at scale, and add value for our audience. As part of these strategic campaigns, we regularly create a substantial amount of content, including video, for advertisers to use across channels.

High Impact Media

CafeMom offers advertisers high-impact opportunities to cut through the clutter and grab the attention of the consumer they care about the most. Our wide variety of breakthrough formats provides the flexibility to deliver a brand's message in the way it will resonate most.

Audience Targeting through Athena

With the launch of Athena, our audience targeting platform, CafeMom delivers scale and performance for the entire women's audience. Dozens of leading women's lifestyle sites have joined our consortium, allowing us to reach an audience of 75MM.