Launched in late 2006, CafeMom is by far the largest social-networking/community site for moms AND the leading women's/parenting site on the internet - passing mainstream sites like iVillage, BabyCenter, and MarthaStewart on the engagement metrics that matter most with more than 100MM pageviews / month. In 2008, CafeMom launched CafeMom Plus, a boutique ad network of sites focused on moms reaching more than 10MM unique visitors per month.

As the world's original social networkers, moms are connecting on shared interests, passions, challenges, and local geography. Moms have created more than 70,000 groups. Popular groups include pregnancy, raising boys, recipe swap, photo moms, and marriage and relationships. CafeMom features include fully customizable profile pages, innovative games, friends' networks, journaling, a widget platform and strong privacy / anonymity controls. CafeMom is focused on creating a great site for moms that is somewhere they can come to get advice, feel supported, make friends or just relax.

CafeMom has also developed a series of cutting edge sponsorship programs that allow leading brands to join the consumer conversation, add value to members' lives, and get members talking about sponsor brands in an authentic and viral way. CafeMom advertisers include Walmart, General Mills, Hasbro, Target, P&G, Disney, Kmart, Johnson & Johnson, JCPenney, Unilever, and dozens of others.

Based on the rapid growth and strong advertiser interest, CafeMom (CMI Marketing) closed a round of funding for $12MM in February, 2008 from existing investors Highland Capital Partners and Draper Fisher Jurvetson. CafeMom is using these funds to accelerate traffic growth and further grow the team. CMI Marketing was founded in 1999 by Andrew Shue and Michael Sanchez.