What is an influencer?
How are the influencers chosen?
Do they have to write good things about the product they are trying?
Are influencers paid?
How can I become one?

CafeMom is free to moms, so to pay the bills we rely on advertisers. In addition to regular banner advertising, CafeMom is trying out some new things that we hope are great for moms as well as advertisers. One of the new initiatives we're trying are influencer programs.

The way it works is pretty simple: CafeMom advertisers want real moms to try their products and let other moms know what they think of them. We help the advertisers get the products into the hands of moms and then help the moms tell others what they think.

Here's some more information on how these programs work:

What is an influencer?

Influencers are moms who are connected to lots of other moms and whose opinions will be respected and valued by others.

How are the influencers chosen?

CafeMom and our advertisers choose influencers based on a number of things like the mom's level of activity on CafeMom, quality of her writing, and expertise in a particular subject. In addition, the advertiser may specify specific criteria such as mom's age, age of kids, or certain geographical regions depending on whom they are targeting with their particular campaign. Once a mom is chosen to participate, CafeMom will contact her directly via private message on CafeMom and explain the process. You don't have to participate if you are chosen, just let us know.

Do they have to write good things about the product they are trying?

No. If someone chosen to be an influencer has a bad experience with that product, they should certainly write about it. Our advertisers want to learn what real moms think about what they have to offer — and if it's not good, they want to know!

Are influencers paid?

No. While influencers do receive free products or gift cards (to buy products with), they are not compensated in any way. As much as possible, we don't want them to be biased.

How can I become one?

First, make sure to let us know you're interested in your Communication Preferences (look for the "Free Stuff From Our Sponsors" section). Then, the best things to do to be selected are: be a positive contributor to CafeMom; be a good writer (although we're not looking for the next Jane Austen); be interested in the topics that advertisers are interested in. Aside from that, just hang tight and you might get chosen!

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