Michael Sanchez - Chief Executive Officer and Co-Founder
Michael Sanchez

What I Do at CafeMom: I co-founded CafeMom out of respect and admiration for moms. I play a lead role in driving the company's strategy, growth, and overall operations. I get to think about many different aspects of the business - the team, what's happening in moms' lives, the product, marketing, sales, finance -- and how they are all connected. I also get to work with an amazing group of people across the company.

Prior Roles / Companies: Prior to CafeMom, I was the Co-Founder and President of Do Something, a national organization that helps millions of young people get involved in their communities. I also co-founded and served as the Chief Executive Officer of the profitable, '94 Cup Daily, the nation's only daily newspaper dedicated to the 1994 World Cup Soccer Tournament held in the United States.

Alma Mater: Columbia Law School, with honors; University of Virginia undergrad, where I majored in Economics.

When I'm Not at Work: I live in New Jersey with my wife and three great kids -- there is never a dull moment in our house. I also love soccer. I played for the nation's top ranked University of Virginia team in college and along with co-founder Andrew Shue, I played professionally in Zimbabwe, where I also taught High School Math. Little known fact: I was a top ranked junior chess player as a kid -- and had a draw with the 3rd ranked player in the world when I was six.

Back to Top

Andrew Shue - Co-Founder
Andrew Shue

What I Do at CafeMom: I co-founded CMI Marketing with the vision to create an organization that would celebrate and reward moms for all that they do each and every day.

Prior Roles / Companies: In addition to CafeMom, I co-founded, along with Michael, the national non-profit organization Do Something, now the leading web-based effort getting young people to take action in their communities. In the 90's as an actor, I had a leading role on FOX television's "Melrose Place" for six years. I also played professional soccer in Zimbabwe, Africa, and Major League Soccer for the Los Angeles Galaxy.

Alma Mater: Dartmouth College, BA in History

When I'm Not at Work: I live in New Jersey with my wife Amy, my three sons and her two daughters.

Back to Top

Ann Lundberg
Ann Lundberg - EVP, CafeMom

What I Do at CafeMom: I am responsible for growing revenues for CafeMom, working closely with America's best brands and agencies to help them connect with moms in our communities and content and drive trial and loyalty in the most powerful way possible -- by earning moms' positive word of mouth. I lead the CafeMom sales team, oversee the Company's sales strategy and development, and work to elevate CafeMom's profile. As a passionate mom of three, I participate in the Company's efforts to make the site experience for moms even more valuable and serve as a lead "spokesmom" for the Company.

Prior Roles / Companies: Before joining CafeMom, I was Executive Director of New York Field Sales at Yahoo!, overseeing hundreds of millions of dollars in annual revenue. Before that I had a 15-year career in the magazine business, most recently at Conde Nast, and at Time Inc. as Publisher of BabyTalk.

Alma Mater: Amherst College, BA in American Studies and English, summa cum laude

When I'm Not at Work: I live in Westchester County, New York, with my husband and three kids, a daughter in sixth grade and boy/girl twins in fourth grade. I'm an avid sailor and skier and spend what's left of my "free" time in the kitchen, at kids' lacrosse and soccer games, or at the gym.

Back to Top

Tracy Odell
Tracy Odell - EVP, CafeMom

What I Do at CafeMom: My job is to ensure CafeMom delivers the very best community and content for moms. To do this, I'm deeply entrenched in understanding our audience and their needs, and work to build products and create content to match those needs. I'm also responsible for making sure moms know we're here for them and getting them to join our community. I was the product lead on the 6-person team who built CafeMom and have been both amazed and humbled by our growth. When we were first envisioning the site, we wanted to build a place where moms could go and never feel like they're "in it alone" again. I love that we have a positive impact on moms' lives every day and I'm excited to take what we've learned so far from CafeMom and now deliver a similar experience for Latina moms with the launch of MamásLatinas.

Prior Roles / Companies: I've spent my entire career in the digital space - I fell in love with the Web and have never left. I've worked at CafeMom and ClubMom since 2002. Prior to my tenure here, I worked at iWon.com and Excite.com.

Alma Mater: Carnegie Mellon University, BA in Professional Writing with a concentration in Multimedia Production

When I'm Not at Work: I have two young sons and live in Brooklyn. Other fun facts about me: I unabashedly adore reality TV, I read a TON of books, and I gave birth to an 11-pound baby at home.

Back to Top

Jonathan King
Jonathan King - SVP, Strategy and Operations

What I Do at CafeMom: Define business strategy alongside consumer and sales functions, and oversee the teams responsible for the successful execution of projects across the company.

Prior Roles / Companies: Prior to joining CafeMom in 2008, I was a corporate strategy and process consultant for Fortune 100 firms.

Alma Mater: University of Pennsylvania, BAS in Systems Science and BA in Economics; Columbia University, MBA with concentrations in Marketing and Finance

When I'm Not at Work: I live in New Jersey with my wife, two daughters, and Carter -- the family dog (and our first child).

Back to Top

Steven Samuels
Steven Samuels - SVP, Finance & Administration

What I Do at CafeMom: I oversee CafeMom's overall finance and administrative efforts, including accounting, human resources, financial planning, investor relations, and legal.

Prior Roles / Companies: I've worked at CafeMom and ClubMom since 2000. Before that, I worked at Deutsche Bank.

Alma Mater: McGill University in Canada, MBA with an emphasis in Finance and a BSc in Microbiology and Immunology

When I'm Not at Work: I recently moved out of the city to Riverdale where I live with my wife, Abbie, and my 2 daughters, Leba and Maya.

Back to Top

Brooke Smarsh
Brooke Smarsh - SVP, Business & Legal Affairs

What I Do at CafeMom: I am CafeMom's in-house counsel. I review and negotiate contracts, answer all sorts of legal questions, and help keep us in compliance with laws and obligations.

Prior Roles / Companies: Prior to coming to CafeMom, I worked for several years as in-house counsel at a company that licenses movies, TV shows and events for pay-per-view and on-demand viewing. Before that I worked as outside counsel at two big law firms, Dewey Ballantine and Greenberg Truarig. I also worked as a research analyst at a PBS station, a TV rep house and a TV network.

Alma Mater: JD from Georgetown University Law Center, and BS in TV/Radio/Film Production from the Newhouse School of Communications at Syracuse University

When I'm Not at Work: I like to bake, take pictures (particularly of my 9 nieces and nephews and my mom's Newfoundlands) and watch the NY Rangers.

Back to Top

Dan White
Dan White - SVP, Technology

What I Do at CafeMom: I strategize on building and integrating CafeMom's technology, and lead the development team to ensure CafeMom can deliver the best technical experience to its users and can scale to accommodate its growth.

Prior Roles / Companies: I've been with ClubMom and CafeMom since 2000

Alma Mater: Rensselaer Polytechnic Institute

When I'm Not at Work: I live in Westchester, New York with my wife and daughter. I often enjoy the company of a good book and like extremely spicy food.

Back to Top

Kim Crain
Kim Crain - VP, Human Resources

What I Do at CafeMom: I oversee the Human Resources and Administration functions for CafeMom and MamásLatinas.

Prior Roles / Companies: Prior to joining CafeMom in 2008, I was a senior consultant with RealHR Solutions providing management-level HR support to businesses and not-for-profits in New York City. I've held senior HR positions at Medical and Health Research Association and Full Moon Interactive and started my career at ADP.

Alma Mater: San Jose State University

When I'm Not at Work: I'm running, watching tennis, wandering around the city, and almost always listening to music.

Back to Top

Kristina Tipton
Kristina Tipton - VP, Marketing

What I Do at CafeMom: I oversee marketing efforts around member acquisition, mom insights, PR, and social media to grow the CafeMom brand and audience.

Prior Roles / Companies: Prior to joining CafeMom in 2008, I worked on partnerships and digital marketing at Yahoo! and Paramount Pictures.

Alma Mater: UCLA, BA with a double major in Economics and Communications Studies

When I'm Not at Work: I spend my free time hiking (I'm a big fan of the great outdoors), reading, and running around the city (literally -- I'm a marathoner).

Back to Top

Amy Boshnack
Amy Boshnack - Editoral Director, The Stir

What I Do at CafeMom: I'm the Editorial Director of The Stir, where I get to oversee an amazing team of talented and dedicated writers and editors who manage to amaze us daily with their ability to find some of the most oddball, heartwarming, and thought-provoking stories out there.

Prior Roles / Companies: I've worked in some form of media for the last 15 years, doing everything from helping to launch MSNBC to running special projects for New York magazine to making sure deadlines and budgets were met at Cosmopolitan. In 2007 I realized that I really wanted to be online. And since then I've helped launch editorial products for a variety of websites including WEtv and, of course, CafeMom's The Stir.

Alma Mater: University of Miami, Bachelor of Science in Communication

When I'm Not at Work: I'm at home with my two kids and husband in Long Island, New York, listening (and dancing) to all kinds of music blasting from the speakers, from Bieber (I say proudly) and Adele to The Beatles and Bruce.

Back to Top

Community Team
The CafeMom Community Team

Robin, Mel, Amber, Denise, Angi, Amy, Heather, Kelly, Kate, Jenn, Naomi, Stephanie, Beth, Veronica, Amy, Becky, and Kristin

What We Do at CafeMom: We help make every mom's experience on CafeMom a positive one. The team responds to questions and issues via email and on the site

Prior Roles / Companies: We have many years of experience working on the Internet, including contributing to major women's sites, running large blogs, and moderating communities on other sites.

When We're Not at Work: We live across the country. Between us, we have enough children to form a CafeMom soccer team!

Back to Top

Advertisement