Lucia Ballas-Traynor
Lucia Ballas-Traynor - Co-Founder & EVP, CafeMom's MamásLatinas

What I Do at MamásLatinas: I am proud to be leading a site that is dedicated to understanding, connecting, entertaining and empowering Latina moms by super-serving their culturally unique interests and needs. At the core of MamásLatinas is a dynamic community offering and engaging and targeted editorial content.

Prior Roles / Companies: I have 25 years of experience in Hispanic media, and have been at the helm of leading Hispanic media brands such as Univision's Galavision, MTV Tr3s and most recently People en Español, the largest selling Hispanic magazine in the United States. I was named a "Media All Star" by Adweek's Marketing y Medios, and was profiled in The Hollywood Reporter's "Latino Power 50" list. I also currently serve on the board of the Hispanic Federation, and am a Commissioner of Mayor Bloomberg's Latin Media Entertainment and Media Commission.

Alma Mater: New York University

When I'm Not at Work: A native of Chile, I live with my husband and two children in New Rochelle, New York.

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Johanna Torres
Johanna Torres - Editor In Chief, CafeMom's MamásLatinas

What I Do at MamásLatinas: My goal as Editor In Chief is to set the right tone (optimistic, aspirational, fun and inviting) for what is sure to become the number one online destination for U.S. based Latina moms. To do so, I'm committed to helping produce fresh content that is current, highly relevant, thought provoking and empowering for this audience, as well as to create a vibrant community that will consistently attract Latinas from all walks of life. Furthermore, I am looking forward to forging meaningful media partnerships that will make the MamásLatinas brand a household name within our market and beyond.

Prior Roles / Companies: I have enjoyed a 22 years plus career as a multi media Editor, journalist and producer in the U.S. Hispanic media market. My most recent creation was the launch in January of 2010 of Mi Blogazine, a Spanish blog that aims to inspire the Latina woman with a dose of good ideas every day. I am proud to be the Founding Editor of Meredith Corporation's Siempre Mujer magazine, today's premiere publication in Spanish for the U.S. Latina. What I loved most about my years there was the chance to bring our editorial mission to new levels by generating content that could easily translate between the printed page, video and the internet, affording me the ability to reach this audience through multiple formats. Prior to this, I served as Editor In Chief of Ser Padres magazine, Healthy Kids en Español and Lamaze magazine, Executive Editor of Disney's en Familia and contributed as a consultant to Latina magazine during its early days. I appear weekly as a contributor on CNN en Español and regularly on Telemundo, Univision, among others. I started my career in television at WCVB, an ABC affiliate, and continue to have as much passion for television as I do for every form of media out there.

Alma Mater: Boston University

When I'm Not at Work: I'm always up to something fun with my three children (going to the movies, playing baseball, bringing them to their dance competitions, cheering them at their basketball games, cooking together, etc.). I also love to travel (oftentimes back to my native Puerto Rico, but I'm an explorer of foreign cultures and other countries as well), enjoy photography and can't wait for the Summer months so I can spend time at the beach and the great outdoors.

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Paul Bannister
Paul Bannister - EVP, CafeMom's MamásLatinas

What I Do at MamásLatinas: I'm currently responsible for taking all we've learned from CafeMom over the years and helping apply that knowledge to grow MamásLatinas to be the leading destination for Latina moms. As the lead of the six-person team that launched CafeMom, and oversaw the website for four years, I'm uniquely positioned to be able to work across teams on MamásLatinas to quickly grow the site and the business.

Prior Roles / Companies: After leaving college, I started Online Gaming Review, one of the first websites dedicated to covering computer games. I grew the site to be one of the top 100 websites (in 1997!), and wrote two books on computer games. I've also worked for USWeb/CKS, Ameritrade, and CMP Media. I've worked at CafeMom and ClubMom since 1999.

Alma Mater: University of Pennsylvania, with a BSE in Computer Science and Engineering and a concentration in Accounting.

When I'm Not at Work: I live on the Upper West Side of Manhattan with my wife and two kids - who love being city kids. I love to travel (have been to over 30 countries) and plan on taking the kids everywhere. Once the kids are in bed, I love red wine and World of Warcraft; preferably together.

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Andrea Slodowicz
Andrea Slodowicz - VP, Marketing, CafeMom's MamásLatinas

What I Do at MamásLatinas: I oversee Hispanic marketing efforts around member acquisition, mom insights, PR, and social media to grow MamásLatinas' brand and audience.

Prior Roles / Companies: I have been 11 years in Hispanic marketing in the top billing agency in the United States, Starcom MediaVest Group. I was one of the founding members of their multicultural branded entertainment arm and won many awards for blue chip clients such as Oreo, Chips Ahoy!, Honey Bunches of Oats, Continental Airlines and Kraft Singles. I was also named AdAge Magazine's Top Twenty Five Under Thirty, and Media Magazine's The New DNA of Media. While in college I did three marketing internships with one of my favorite storytellers and brand masters in the world: The Disney Company.

Alma Mater: DePauw University, BA and Media Fellows Honors, with a double major in English Writing and Communications Studies.

When I'm Not at Work: I spend my free time running and, recently, kickboxing. I'm also working on my first novel, re-engineering my mom's ham and cheese empanada, and oil painting... always outside the lines.

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Jonathan Busky
Jonathan Busky - VP, Sales Strategy, CafeMom's MamásLatinas

What I Do at MamásLatinas: I manage advertiser programs on Mamás Latinas, working with our sales and sales operations teams to ensure we succeed in achieving our advertising partners' goals and continuing to develop cutting edge programs that help marketers reach the Hispanic audience.

Prior Roles / Companies: I have been with CafeMom since 2010, managing our conversational insights programs as well as numerous other strategic projects. Prior to CafeMom, I worked at the IAB, the internet publishing trade association where I led industry education efforts, the New York City Economic Development Corporation, where I focused on strategies and programs to support the city's new media and technology sectors, and the consulting firm Booz & Co., where I led numerous engagements in the media and entertainment industry. Before my graduate studies I worked in theatrical design and production in New York and Seattle, and I now serve on the board of Page 73, a non-profit theater supporting the work of early-career playwrights.

Alma Mater: Yale University, with a BA in Comparative Literature as well as an MBA with a concentration in strategy and an underutilized MFA in Arts Management. Yes, I like school and have spent more time in New Haven than is good for you.

When I'm Not at Work: I live in Brooklyn with my wife and 3 year old daughter, trying to take advantage of NY's great parks, restaurants, and museums while maintaining a 115 year-old brownstone. As time allows (not so much) I pursue hobbies such as reading, woodworking, mixology, and various outdoor activities.

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