What I Do at MamásLatinas: My goal as Editor In Chief is to set the right tone (optimistic, aspirational, fun and inviting) for what is sure to become the number one online destination for U.S. based Latina moms. To do so, I'm committed to helping produce fresh content that is current, highly relevant, thought provoking and empowering for this audience, as well as to create a vibrant community that will consistently attract Latinas from all walks of life. Furthermore, I am looking forward to forging meaningful media partnerships that will make the MamásLatinas brand a household name within our market and beyond.
Prior Roles / Companies: I have enjoyed a 22 years plus career as a multi media Editor, journalist and producer in the U.S. Hispanic media market. My most recent creation was the launch in January of 2010 of Mi Blogazine, a Spanish blog that aims to inspire the Latina woman with a dose of good ideas every day. I am proud to be the Founding Editor of Meredith Corporation's Siempre Mujer magazine, today's premiere publication in Spanish for the U.S. Latina. What I loved most about my years there was the chance to bring our editorial mission to new levels by generating content that could easily translate between the printed page, video and the internet, affording me the ability to reach this audience through multiple formats. Prior to this, I served as Editor In Chief of Ser Padres magazine, Healthy Kids en Español and Lamaze magazine, Executive Editor of Disney's en Familia and contributed as a consultant to Latina magazine during its early days. I appear weekly as a contributor on CNN en Español and regularly on Telemundo, Univision, among others. I started my career in television at WCVB, an ABC affiliate, and continue to have as much passion for television as I do for every form of media out there.
Alma Mater: Boston University
When I'm Not at Work: I'm always up to something fun with my three children (going to the movies, playing baseball, bringing them to their dance competitions, cheering them at their basketball games, cooking together, etc.). I also love to travel (oftentimes back to my native Puerto Rico, but I'm an explorer of foreign cultures and other countries as well), enjoy photography and can't wait for the Summer months so I can spend time at the beach and the great outdoors.
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