CafeMom Launches MamásLatinas, the first bilingual online destination to serve Hispanic mothers in the United States

The site provides community and content to the 92 percent of Hispanic moms across the acculturation spectrum who feel they lack a site that serves their needs

New York, NY (January 24, 2012)- Today, CafeMom launched MamásLatinas (www.mamaslatinas.com) the first bilingual website to serve Hispanic mothers living in the United States. The site launch comes at an apt time for a growing audience - by 2014, one in four moms online will be Hispanic. Additionally, 92 percent of Hispanic moms across the acculturation spectrum believe there is not currently a website that clearly meets their needs, according to a major national study of Hispanic moms conducted by CafeMom.*

"Latina moms are culturally unique, and there's no site in the U.S. that focuses on super-serving the interests and needs of this influential segment," explained MamásLatinas Co-founder and Executive Vice President Lucia Ballas-Traynor. "The Latina mom wants to be part of a community of moms like her who also strive to succeed in America while preserving and passing on their Latin heritage and traditions, cultivated by experts who uphold her value system and parenting style."

MamásLatinas is integrating unique site programming in a way unprecedented among Hispanic sites. MamásLatinas will feature prominent and diverse Hispanics as guest bloggers - during its first month welcoming television and radio show host Father Albert Cutié, television host and novelist Leila Cobo, and early childhood expert and People en Español parenting columnist Jeannette Torres Alvarez. Community programming will initially include an interactive challenge for moms to "spice up their love lives and improve communication" leading up to Valentine's Day, as well as a live viewing party of awards show Univision's Premio Lo Nuestro, a contest celebrating Dominican Independence Day, and live chats with top Latin celebrities.

"All the content on MamásLatinas will be powered by a two-way dialogue with moms," said MamásLatinas Editor-In-Chief Johanna Torres, who oversees the content on the site. "Even in sourcing our celebrity and expert guest bloggers, we'll be turning to the community of moms for their input."

The new site also includes advertiser integrations that are unparalleled in the Hispanic market for MamásLatinas founding partners Chevrolet, General Mills, Kmart, and Sears.

"We are excited about the opportunity to engage Hispanic moms in a way that will culturally resonate with them," said Ayana Jordan, Diversity Advertising and Sales Promotion Manager of Chevrolet. "MamásLatinas gives Chevy the opportunity to go beyond the standard digital banner and engage moms through an innovative community integration."

The launch of MamásLatinas is led by Ballas-Traynor along with a team of industry veterans who have led such Hispanic media properties as People En Español, Siempre Mujer, Tr3s, Ser Padres, Univision's Galavision, SpanglishBaby.com and Latina.com.

* An online survey of 756 U.S. Hispanic Moms, weighted by language preference, acculturation level, country of origin, age, and region of residence to ensure a representative sample. CafeMom commissioned Phoenix Marketing International to field the survey, capture data, and weight the sample.

About MamásLatinas:

MamásLatinas is poised to become the leading and most trusted bilingual online destination dedicated to understanding, connecting, entertaining and empowering Latina moms by super-serving their culturally unique interests and needs. At the core of MamásLatinas will be a dynamic community offering and engaging and targeted editorial content.

About CafeMom:

CafeMom is the leading media company for moms, reaching an audience of more than 20MM across our properties, which include CafeMom.com, MamásLatinas, CafeMom Studios, and the CafeMom Plus Network. CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to reach moms in a rapidly changing digital environment. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.

Survey Methodology:

An online survey of 756 U.S. Hispanic Moms, weighted by language preference, acculturation level, country of origin, age, and region of residence to ensure a representative sample. CafeMom commissioned Phoenix Marketing International to field the survey, capture data, and weight the sample.

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Contact:
English Speaking Media Contact - Tracey Cassidy, Rose Communications - (direct) 201-656-7178 ext. 202, tcassidy@rosecomm.com
Spanish Speaking Media Contact - Danixa Lopez - 305-467-5592, danixa@santacruzpr.com