-- Leading Social Networking Site for Moms Hires Key MySpace Sales Executive --

New York, NY (February 21, 2008) - Robert Palma has been appointed to the position of Senior Vice President of Sales for, the largest and fastest growing social networking site for moms, it was announced today by Michael Sanchez, CEO of the company.

Palma will be responsible for growing CafeMom's revenues. In his role, he will lead CafeMom's sales efforts, in addition to building relationships and working closely with the world's top brands and agencies. Palma will also train, manage and support CafeMom's rapidly growing sales team.

Before joining CafeMom, Palma served as Regional Vice President of Sales at MySpace, where he substantially grew revenues and expanded the sales team. Prior to his role at MySpace, he was the District Sales Manager at Microsoft's MSN Property.

"We are thrilled to have Robert Palma join our growing team", said Michael Sanchez. "His sales expertise and knowledge of the industry will help CafeMom continue its phenomenal growth and status as the leading social networking site for moms."

"I'm delighted to be a part of CafeMom's extraordinary growth," Robert Palma said. "Moms are the coveted demographic by the world's best brands and the market potential is huge — I'm tremendously excited by this opportunity."

Other recent key hires include Bridgette Blake, who will open up CafeMom's new offices in the Midwest and head up sales in the region. Prior to joining CafeMom, she was the Director, Midwest sales for MySpace and was also at MSN. Additionally, David Taylor will open up the company's West Coast offices and lead the sales team for CafeMom. Taylor was previously the head of West Coast sales for

Launched in November 2006, is the largest social networking site for moms and the leading women's/parenting site on the internet — passing mainstream sites like Oprah, ivillage, babycenter, and Marthastewart on key engagement metrics. According to comScore MediaMetrix January 2008 data, CafeMom is the # 1 site for women on critical engagement metrics such as pageviews and average minutes/visit. With more than 120MM pageviews/month, 80MM minutes spent, and 6MM visits/month, CafeMom was ranked the #8 fastest-growing site in 2007 by and has recently won awards from Mashable and AlwaysOn as one of the leading social networking sites. CafeMom advertisers include P&G, Walmart, Playskool, Disney, HP, Kraft, General Mills, Unilever, JCPenney, Johnson & Johnson, and Sony. CafeMom was co-founded by actor Andrew Shue and Michael Sanchez.

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Jocelyn Kalsmith/Lisa Feldsher
Mind Over Media PR