CafeMom's New Daily Buzz Lets Moms Grab What's Hot

Nine Women Bloggers Capture CafeMom's Top Content to Spark Debate and Entertain

New York, NY (October 20, 2008) - CafeMom.com, the premier online destination for moms, is expanding its offering to include Daily Buzz, a new interactive section where moms can take a break from their busy days to see what other moms are buzzing about. Nine women bloggers each edit a section of Daily Buzz, where they post short thoughts about hot topics; point moms to new, relevant content within CafeMom; link to outside news and resources; and encourage moms to share their own views.

In Daily Buzz, moms can respond to opinion polls about pressing news topics, learn healthy, kid-friendly cooking tips, or debate controversial medical news. The section covers nine categories that are updated daily with fresh content, ideas, and links: Entertainment, Food & Party, Healthy Living, Home & Garden, Beauty & Style, Pregnancy, Baby, Toddler, and Big Kid. Recent topics covered by Daily Buzz bloggers include the "mommy brain" phenomenon, asking if a poor economy calls for a vegetable garden, and reactions to Sarah Palin's un-retouched Newsweek cover photo.

"Daily Buzz takes the best new content from CafeMom and other Web sites, organizes it into popular, pertinent topics, and adds a dash of fun from our bloggers," said Michael Sanchez, CEO, CafeMom. "In keeping with the CafeMom tradition of user-generated content, Daily Buzz gets some of its best ideas from the lively discussions already taking place on CafeMom, and encourages other moms to join in."

The diverse, wide-ranging content on Daily Buzz appeals to all CafeMom users, who live in all parts of the country, have kids of all ages, and enjoy a range of professional and personal lifestyles. "With innovative new offerings like Daily Buzz, we're continuing to meet our members' needs and enhance their CafeMom experience, while also offering our advertisers another targeted way to engage moms," added Sanchez.

Bloggers Build the Daily Buzz

The nine Daily Buzz bloggers are curators--not just creators--of CafeMom content. They are members of the CafeMom community who participate in site discussions and listen to what moms are chatting about to identify topics of interest and present them in an organized way. Their role requires them to maintain relationships with outside bloggers, media, and Web sites, frequently culling these external resources to round out their posts.

While the bloggers do create original content that reflects their editorial voice, their primary goal is to guide members to the best, most interesting conversations already taking place on CafeMom and to spark further discussion in these areas.

The Daily Buzz bloggers were selected from a pool of hundreds of applicants. Each brings an enormous amount of writing experience and passion to her new role, having written for top magazines and Web sites such as Cosmopolitan, Self, Reader's Digest, Working Mother, Parents.com, and Sprig.com.

"I'm already finding great topics to feature on my blog and receiving thought-provoking, spirited responses from CafeMom members," said Toddler Buzz blogger Cynthia Dermody. "I pay attention to what moms are writing about and highlight the best content and posts for the greater CafeMom audience."

About CafeMom

CafeMom is the largest and fastest growing social networking site for moms with more than 145MM page views per month, 76MM minutes spent, 8MM visits per month and 4MM unique visitors. Moms are connecting on shared interests, challenges and local issues in their communities. CafeMom features include fully customizable profile pages, a widget platform, mom-created groups, friends' networks, and strong privacy and anonymity controls. CafeMom advertisers include P&G, Walmart, Playskool, Disney, HP, Kraft, General Mills, Nestle, Unilever, JCPenney, Johnson & Johnson, and Best Buy. CafeMom was co-founded by actor Andrew Shue ("Melrose Place") and Michael Sanchez.

CafeMom has also developed a series of cutting-edge advertising programs that allow leading brands to join the consumer conversation, getting moms talking about advertiser brands in an authentic and viral way while adding value to moms' lives.

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Contact:
Stephanie Fogle
Edelman
212.704.4517
stephanie.fogle@edelman.com


Dania Mcquay
CafeMom
646.435.6513
dmcquay@cafemom.com