The scheme that appears to be in place pertains to links posted by followers that are
pointed toward certain eComm sites, e.g. Amazon. Pinterest in turn then modifies these links by adding their own affiliate code to reap monetary gain from these re-directions. And the company ironically named "SkimLinks" appears to be the wizard behind the Pinterest curtain making this monetization gambit work.
"It’s not the making money part of the equation that gives me pause instead it’s the doing it without any disclosure that annoys me," notes Kramer. "It's not that I mind Pinterest making money, it's that I just wish they were up front about it, so that when everyone is extolling virtues, I'd have a clearer picture of who they are, what they do and why it makes sense and, most likely, why I don't have a problem with it," she adds.
http://inventorspot.com/articles/pinterest_latest_social_media_experiment_pinned_skimming_charges
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