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I don't know. Initially, it was suppose to be for free (the commercials were suppose to pay for it), but somewhere along the line, people started getting greedy, so now not only are they getting paid for the commercials they run, but also for people who want to purchase cable. Personally, we've dropped our cable company and went with Netflix.
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Our local cable company is owned by the same people who own the local newspaper. It's a racket! We do bundle, b/c we need a home phone & internet, so it just made sense. Could we live w/out it for the TV? Sure, but I think my husb & oldest son would have ESPN withdrawls! ;p