Margin of error info, etc are at the link. Not copying all of the results over, so there's more number crunching there, too.
Key Findings: Proﬁling Non-voters
Non-voters tend to skew younger, with nearly a third (31%) being under 30.
Non-voters also tend to be less aﬄuent, as six in ten have a household income of less than $50,000 ( vs. 41% of voters).
They also tend to be less educated; over four in ten have a high school education or less, and just 30% are college graduates.
Nearly a quarter of non-voters are Hispanic (vs. 7% of voters).
In terms of their political aﬃliation, non-voters tend to skew Democrat (26% Democrat vs. 15% Republican), but they are also more likely to aﬃliate themselves with some other party (13%) or to refuse (14%). Nearly half (44%) would have voted for Obama, while just 26% would have voted for Romney.
In terms of ideology, a plurality (36%) say they aren't sure, 15% consider themselves to be liberal, 27% moderate, and 21% conservative.
While over half of voters and non-voters alike say that they country is oﬀ on the wrong track, non-voters are less likely to say things are going in the right direction (26% vs. 40%), and to say they aren't sure (20% vs. 7%).
Both groups share similar and optimistic view about their family's ﬁnancial situation, with six in ten expecting things to improve next year.
Yet ﬁnancial and economic concerns are by far the most important problem, including the economy in general, jobs and unemployment (though voters are more likely than non-voters to say this), and the budget and deﬁcit.
Less than half of non-voters say that they follow what's going in government some or most of the time (vs. 81% of voters). Male non-voters tend to be more tuned in than women.
Key Findingsti Barriers to VoAng
More than four in ten non-voters have never voted, and few say that their friends and family voted.
Over a quarter of non-voters say that they didn't vote because they weren't registered, by far the top reason.
Those who aren't registered say it is because they just never registered (21%), they don't care much about politics (14%), or because the candidates just do what they want anyway (11%). Some cite problems with registration, such as registering too late (5%), registration issues (2%), having to work during registration hours (1%), distance from registration location (2%), or not knowing how to register (2%).
Other top reasons for not voting in this election include choosing not to (18%), the belief that their vote wouldn't make a diﬀerence (16%), dislike of the candidates (14%), and lack of interest in politics (12%).
A quarter blame logistical or timing issues, such as not having a way to get to the polls (7%), having to work (7%), or travel (4%).
Non-voters are most likely to say that allowing internet voting, cleaning up government, and having more or beer candidates would encourage people like them to vote.
Voters are more likely than non-voters to say that cleaning up government and keeping people more informed would help motivate people to vote.Answer Question
Answer by 3libras at 6:33 PM on Dec. 20, 2012
Answer by lga1965 at 6:49 PM on Dec. 20, 2012
Answer by QuinnMae at 7:07 PM on Dec. 20, 2012
Answer by DusterMommy at 7:21 PM on Dec. 20, 2012
Answer by Ballad at 11:31 PM on Dec. 20, 2012
What I find encouraging about the results of this study is that it brings me to the conclusion that a majority of the non-voters in that study didn't know the issues or where the candidates stood on issues. I know that some just said that they did not have an opportunity to vote, but a larger number of those surveyed admitted to not knowing the issues. Now, if only all voters would stay away from the voting booth until they know the issues and where the candidates stand on them. I know, wishful thinking.
Answer by QuinnMae at 10:01 AM on Dec. 21, 2012
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