Personally, I think the word "feminist" is neutral. I don't understand why it would be a problem. However, when you write, you have to conform to what the publication or Web site is looking for. They're paying for your services. If you want to do something different, you have to find a place to publish that accepts what you wish to say.
Some people have issues with the word "feminist" because they look back to the days, if those days ever existed, when the ideal for women was to be the keepers of the home, the nurturers of the family. I think those days were largely an image, not grounded in reality, since some women have always fitted willingly into that role, and some have been burdened with it and wanted something different for themselves.
at 3:55 PM on Feb. 23, 2013