Superstar athletes Peyton Manning, LeBron James and Serena Williams led their colleagues with endorsements of food and beverages that are calorie-dense and unhealthful – sending mixed messages about diet and health, researchers said.
Of 512 brands endorsed by 100 top athletes, nearly a quarter of them (122) were for food and beverages – 44 different brands in 2010, the year studied by researchers from Yale, Stanford, Duke and Harvard universities. (Some brands appeared more than once on the list.)
Nearly 80% of the 49 food products were "energy-dense and nutrient-poor," and 93% of the 73 beverages got all of their calories from added sugar, according to the study, published Monday in the journal Pediatrics.
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This goes hand in hand with the pot smoking athlete debate - should athletes who choose to market themselves as role model be more picky about what they endorse?
Answer by tntmom1027 at 9:55 PM on Oct. 7, 2013
Answer by Ballad at 10:00 PM on Oct. 7, 2013
SHOULD they be? Sure.
It's all $$$ in the bank though. Energy dense / nutrient poor have deep pockets and great marketing. Would it be nice if they chose endorsements for the whole grains industry or fruits and vegetable industry, but their government subsidies probably don't allow that much wiggle room.
I would love to see Manning as the Jolly Green Giant.
Answer by QuinnMae at 10:01 PM on Oct. 7, 2013
Answer by Dardenella at 11:11 PM on Oct. 7, 2013
Answer by cassie_kellison at 11:46 PM on Oct. 7, 2013
Answer by sahmamax2 at 8:25 AM on Oct. 8, 2013
Answer by 2kids2dogs2cats at 11:48 AM on Oct. 8, 2013