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How do web banners and ads generate income? And who do they generate income for?

The banners and ads that are on the sides and tops and bottoms of many web pages generate income, right? So how does that work? Like who gets the money? Is it the company who owns the banner or ad? Or the person whose site is displaying the banner or ad? And how is the money earned? Do you have to actually click on the ad or banner to contribute to the earnings? Or does the ad or banner simply have to load on your screen and you're contributing to the earnings?

Answer Question

Asked by PisceanMom at 8:55 PM on May. 26, 2009 in Money & Work

Level 1 (0 Credits)
Answers (3)
  • I believe and I could be wrong, the money goes to the site it is on and is paid by the company advertising. From there I'm sure it depends on contracts, some may be for everytime it is displayed, others may be every time it is clicked on.

    Answer by avpriddis at 8:59 PM on May. 26, 2009

  • The website is getting money for displaying the advertisement. Think of TV, the company advertising pays the money to have their commercial on TV, same concept. So CM is getting money for displaying the ads.

    Answer by toriandgrace at 9:01 PM on May. 26, 2009

  • It's usually priced per click, and the money will be going to CafeMom on this site. Part of it will be commission for the salesperson who sold the ad, the rest goes to the CafeMom operation.


    Answer by gdiamante at 10:43 PM on May. 26, 2009

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