Awwha! This is what I do for a living...LOL! Finally a question I can help with. First you need to understand "BRANDING" Branding is making what your business represents "POP" with a one word, phrase, or logo that the consumer will recognize upon instant site. Its also something about yourself that gives you company or product life. If i say NIKI...you automatically think shoes/sports wear! Paula Deen...cooking. Betty Crocker...cake mixes..Cricket phones...green couch!
Check out your competitors see what they are doing for branding...then try to do something totally different but relative to your company &/or product. Be creative...make a list...
example: a friend that I helped with her new coffee shoppe. Shes also Christian and wanted to proclaim that somehow. Her shop sits on a corner of two very busy streets. NICE location! we designed a sign that had 3 "C's" and a small S stacked on top of each other. continued
at 1:06 PM on Jul. 3, 2009