I often wonder if the average size woman is a size 14 (yes I said 14) then where are we represented at in the fashion industry. In recent years the size of the average American woman has gotten larger however the venues in which we buy our clothing has gotten smaller or we are now reduced to doing most of our shopping online and thru catologs. I understand there are still some department stores that sell larger sizes and even some stand alone stores such as Old Navy and outlets stores that carry larger sizes and that's great. However, the next time you take a stroll in your local mall take a look around at the shops and count how many stores you see that cater to women of all sizes.
It's even worse in smaller towns. It's like our money is good enough to take via the internet but they'll be damned to carry a size 18 pant "in store" for fear of not looking cool. If you're curvy and miss your favorite stores what if...
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