PR requires a command of the English language, and with it, an ability to communicate well in written and oral formats. You need to be able to think like a marketer and tell a story like a reporter. You usually work within an (ad, marketing, or PR) agency or in a department at a company. You would need to identify news worthy items within your company. Once you do so, you'd have to package them into a pitch, press release or other related materials and then contact appropriate media contacts with the information. If you get lucky enough to intrigue a reporter or editor, you'd set up the interview with the appropriate person. Usually you end up sitting in on that interview although you don't get to add much to it. You would coach your client before going. You may also go to trade shows and press junkets. It can be a fun job - but it can also be thankless. Most positions require a college degree.
at 3:02 PM on Mar. 9, 2010