I work in a resturant that is locally owned, it's a chain, but not a really big one. And I'm starting to think that our owners and general manager really have NO sense of business. For starters, everyone that signs up for our birhtday coupons gets three coupons in the mail. One free 16'' sandwhich (value 11$), buy one pizza get one free (no limit) and buy one item get one item free (also no limit). And not only do people sign up for these coupons, but we automatically send them out to everyone who lives within a mile radius of the store. When someone has a complaint instead of just sending them a coupon for a free pizza or something, the manager sends them 20$ in gift cards! And she wants us to go door to door handing out menues and 5$ gift cards. This store is purging money in coupons and it's insane. Last night we did over 1000$ in sales, and over 400$ of that was gift cards.Answer Question
Asked by Anonymous at 9:45 AM on May. 1, 2010 in Just for Fun
Answer by Anonymous at 9:54 AM on May. 1, 2010
Answer by GMMOLLY at 10:18 AM on May. 1, 2010
if it's a chain, there's a good chance that corporate pays for advertising. gift cards are a huge money maker because only 30% of people will actually use them. many of them will be re-gifted, which brings in new customers. a 16'' large cheese pizza (in my family restaurant) only costs $1.14 to make. they're trying to establish local clientele. if you hook the locals, you can reel in others through word of mouth. it's not bad business, it's small business. you have to get personal with people when you're competing for business.
Answer by Anonymous at 10:18 AM on May. 1, 2010
Answer by CorrinaWithrow at 10:22 AM on May. 1, 2010
Answer by Anonymous at 10:55 AM on May. 1, 2010