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BP Paying for Premium Positioning of their Propaganda on Search Sites!

If you search Google, Bing, or Yahoo for information about the massive BP oil spill in the Gulf of Mexico, there's a very good chance the top result will be a BP site explaining what the company is doing to mitigate the disaster. Coincidence? Hardly.

BP acknowledges paying for "oil spill," and neutral phrases like "spill," "gulf oil," "offshore oil," "Louisiana coast spill," and "oil cleanup" all return search results with BP's sponsored link at the very top. BP's also apparently paying for "BP disaster," but not "gulf disaster" or "oil disaster."

Google sells sponsored links, which are really a form of advertising, to the highest bidder. New York marketing analyst Scott Slatin, who specializes in search engines, estimates that BP is paying Google at least $7,500 a day to "own the top positions" for related search terms, plus another $3,000 a day to cover Bing and Yahoo.

Answer Question
 
Anonymous

Asked by Anonymous at 1:09 PM on Jun. 8, 2010 in Politics & Current Events

Answers (7)
  • http://theweek.com/article/index/203754/how-bp-is-controlling-google-results


     


    "BP is paying Google at least $7,500 a day to "own the top positions" for related search terms, plus another $3,000 a day to cover Bing and Yahoo."


    *****


    They can't think of better ways to spend that money right now!??!!!

    Anonymous

    Answer by Anonymous at 1:10 PM on Jun. 8, 2010

  • They can't think of better ways to spend that money right now!??!!!


    You'll have to ask some of the ladies on here who say "BP gets it".......

    sweet-a-kins

    Answer by sweet-a-kins at 1:27 PM on Jun. 8, 2010

  • So freaking what. I'm really surprised OBAMA doesn't come up no matter what you google. The Whitehouse does it, the Dems do it, the Republicans do it and so does anyone else who wants something known. No one cares!
    itsmesteph11

    Answer by itsmesteph11 at 3:45 PM on Jun. 8, 2010

  • Yeah, I can think of better ideas for spending their money, but it is THEIR MONEY, not mine. *shrug*
    mancosmomma

    Answer by mancosmomma at 6:22 PM on Jun. 8, 2010

  • No one cares!
    *****


    That's IMO is a disgusting sentiment; you should be ashamed of yourself. This is the legacy that's being left for future generations and 'you don't care'...that's real nice.

    /OP/
    Anonymous

    Answer by Anonymous at 6:31 PM on Jun. 8, 2010

  • Well, it's now clear who the original OP was. 

    Anonymous

    Answer by Anonymous at 7:10 PM on Jun. 8, 2010

  • I would have thought the OP would have been clear enough in itself. I don't understand why so much energy is being wasted on the 'blame game'. This is a crisis. Solve the damn problem already; then after that they can worry about who's at fault and who owes what to whom. Why haven't supertankers been sent out there? Why are they still using techniques they know don't work to begin with?

    There are quite a few people who live along the Gulf region who care very much!

    /OP/
    Anonymous

    Answer by Anonymous at 7:37 PM on Jun. 8, 2010

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