The key to any successful business is getting it in front of prospective clients... You can advertise all you want, but if no new couples see it, it's not going to matter... Since you already have a catering business, I would say the first thing you need to do is add "cake services" to your menu. The second thing I would suggest is that if you don't already have a website - get one... PM me if you want to know how to do this for little to no money - I pay $10 a year for mine. The next thing you need to do is PROMOTE. This can be done very low cost as well... Talk to other local wedding style businesses - planners, bakeries, decorates, candy shoppes, dress shoppes and so on. Offer to exchange flyers or business cards... Create a portfolio to share with them and if you can offer to give their customers a small discount... This will give them a reason to spread the word, because it helps them too...
at 12:00 AM on Aug. 4, 2010