Not sure if the term should be "critical" or "more aware" but either way, I teach my children that TV commercials glorify a lot of toys, and other products, sometimes to the extremes. I bought them moon sand, which have fantastic TV commercials, but they got bored after a day. The colors melded together, and even though we sealed the container it still dried out. We've experimented with a few other things, and sometimes if the kids see a kitchen gadget advertised, they'll ask me if I want it, and I say no, it's probably not what it's cracked up to be.
So I teach my kids to be aware of marketing ploys, and do let them try out some toys that I know they will not like, to reinforce what DH & I are teaching them. I think we started explaining the false glorification when they were pre-school age.
at 5:36 PM on Aug. 20, 2010