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Do these types of College ads devalue the school and its alumni? If you saw it would it make you WANT to apply? (or your child)

Drake University hoped a bold, blue "D+" on a direct-mail piece and its admissions website would grab the attention of high school kids inundated with same-old, same-old college recruitment material.

What looked like a pretty bad grade was supposed to entice teenagers to take a closer look at the pluses of attending the school in Des Moines, Iowa.

Drake officials didn't anticipate their daring idea getting ridiculed on advertising blogs, angering alumni who complained on Facebook that their degrees had been devalued, or inspiring a local store to market "D+ student" T-shirts to amused Drake students and underachievers alike.

 
sweet-a-kins

Asked by sweet-a-kins at 11:45 AM on Sep. 19, 2010 in Politics & Current Events

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