Drake University hoped a bold, blue "D+" on a direct-mail piece and its admissions website would grab the attention of high school kids inundated with same-old, same-old college recruitment material.
What looked like a pretty bad grade was supposed to entice teenagers to take a closer look at the pluses of attending the school in Des Moines, Iowa.
Drake officials didn't anticipate their daring idea getting ridiculed on advertising blogs, angering alumni who complained on Facebook that their degrees had been devalued, or inspiring a local store to market "D+ student" T-shirts to amused Drake students and underachievers alike.
Answer by Sparrow4 at 2:55 PM on Sep. 19, 2010
Answer by terpmama at 12:11 PM on Sep. 19, 2010
Answer by twinsplus2more at 11:48 AM on Sep. 19, 2010
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Answer by Kittty_Katt at 12:03 PM on Sep. 19, 2010
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