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Do you think that Ford should drop their Lincoln brand?


Asked by sherribeare at 8:21 AM on Sep. 23, 2010 in Money & Work

Level 52 (475,652 Credits)
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Answers (5)
  • No. Its a nice brand.

    Answer by UpSheRises at 12:48 PM on Sep. 23, 2010

  • Not if they intend to compete in the luxury market.

    Answer by Scuba at 8:23 AM on Sep. 23, 2010

  • I don't know. I would never invest that much money in a Lincoln...or a Cadillac,either. I would buy something else---maybe a Mercedes? A Lexus? But there are still so many (elderly) wealthy people who love Lincolns that there is still a hot market out there and a demand.

    Answer by gertie41 at 8:51 AM on Sep. 23, 2010

  • Yep! Lincoln's don't hold anywhere near the prestige of a Lexus while Lexus has better pricing and a MUCH better reputation. Ford needs to stop dumping money into luxury vehicles that most people won't buy, concept cars, and move into doing what they do well - trucks and SUV's. Admittedly, their sedan's have improved greatly in quality and reliability over the last couple years as well.

    Answer by NonnasMomma at 8:56 AM on Sep. 23, 2010

  • nope

    Answer by mekarevell at 1:34 PM on Sep. 23, 2010