I was always told spending time with your child reading is the best, because they get both your attention, modeling that reading is important, etc....basically, the child needs to see you reading and associate it with something pleasant. There are resources on the net about how to support children to reading.
Personally, I would look at the games for the two systems and see if there are characters that he/she likes in the games -- that can sometimes help, but even with the games you are likely going to need to spend time playing and practicing with the child. Young children love time with Mommy (or Daddy)!
at 6:26 AM on Sep. 25, 2010