Return of the 3-martini lunch
From whiskey to wine, some partake in an early, guilt-free drink ... or three.
By Joel Stein, Business Week
Businesspeople used to know how to waste time. Instead of updating their Facebook wall and shopping on eBay, they ordered three martinis at lunch and headed back to the office four hours later.
"Nobody I know does that anymore," says Joel Babbit, 57, a longtime advertising writer who recently started Mother Nature Network, an environmental website. Babbitt's first day at advertising agency McCann Erickson in 1977 involved a lunch that began with his very first martini — and ended with his head in a toilet at 2 pm.
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