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How to fill chairs for a focus group study?

At work, I coordinated a focus group study. I had one initial email blast, then two reminder follow-ups by email. I even followed up again with typed paper invitations. I order enough food for 40 people. But only two showed up on their own. I had three speakers. I actually had to entice two young men (athletic types) who had no problem eating the pizza and cookies.

When something is not manditory (being I cannot force people to attend) and food is not enough to get people to come, how else can I get people who are invited to actually show?


Answer Question

Asked by BlueSaphire at 7:23 PM on Oct. 26, 2010 in Money & Work

Level 21 (11,698 Credits)
Answers (7)
  • I used to do focus groups in the 90's and got paid between 10 and 100 per session.

    Answer by onethentwins at 7:25 PM on Oct. 26, 2010

  • can you offer money or a discount on something?

    Answer by moniquinha at 7:28 PM on Oct. 26, 2010

  • door prizes?

    Answer by happy2bmom25 at 7:39 PM on Oct. 26, 2010

  • I always got paid. 30-100 dollars...

    Answer by But_Mommie at 7:42 PM on Oct. 26, 2010

  • you will probably have to pay them

    Answer by MommyH2 at 7:57 PM on Oct. 26, 2010

  • Free t-shirts? If food doesn't do it, maybe you could offer that too!

    Answer by m-avi at 8:15 PM on Oct. 26, 2010

  • Unfortunately, it's hard to get anyone to do anything for nothing. Everyone wants something in return.

    Answer by HotMama330 at 11:43 AM on Oct. 27, 2010

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