Asked by Anonymous at 1:03 AM on Nov. 20, 2010 in About CafeMom
Answer by m-avi at 1:06 AM on Nov. 20, 2010
CafeMom advertisers want real moms to try their products and let other moms know what they think of them. We help the advertisers get the products into the hands of moms and then help the moms tell others what they think.
CafeMom and our advertisers choose influencers based on a number of things like the mom's level of activity on CafeMom, quality of her writing, and expertise in a particular subject. In addition, the advertiser may specify specific criteria such as mom's age, age of kids, or certain geographical regions depending on whom they are targeting with their particular campaign.
Here is a link to more information about the CafeMom Influencer program:
Have a great weekend!
-> The CafeMom Admin Team
Answer by CafeMom Admin at 10:53 AM on Nov. 20, 2010