During a brain storm meeting for a financial awareness program promotion, the idea of attracting online traffic by invited a free mp3 song download was suggested. I know that Crystal Light did this with Estelle's "Star" song for the Pump It Up Campaign.
Does anyone know how Crystal Light did this? We already have an mp3 (royalties managed) in mind. We just need the download methodology (not download directly, but an email info exchange). We do understand the policy of requesting (by law) to attain permission to blast newsletters into email accounts.
Thank in advance
Answer by HotMama330 at 3:44 PM on Jan. 20, 2011