We think you are referring to our Influencer Program. If so, CafeMom and our advertisers choose influencers based on a number of things like the mom's level of activity on CafeMom, quality of her writing, and expertise in a particular subject. In addition, the advertiser may specify specific criteria such as mom's age, age of kids, or certain geographical regions depending on whom they are targeting with their particular campaign.
Here is a link to more information about the CafeMom Influencer program:
We hope that helped.
/ The CafeMom Admin Team
at 9:35 PM on Nov. 19, 2008