I just saw a teaser headline on my ISPs home page asking if the Groupon Tibet ad went too far.
Did you see Groupon's ads (there were a few) last night? Each ad started out as a serious public service announcement and then went veered off course into a "me and a group of 300 got a great bargain."
The Tibet ad, featuring Timonthy Hutton" for example, went like this:
"The Tibetan people are in trouble . . .Their very culture is in jeopardy."
Then the camera flashes to Hutton sitting in an upscale restaurant. "But they still whip up an amazing fish curry! And since 200 of us bought on Groupon.com we’re getting $30 worth of Tibetan food for just $15 at Himalayan restaurant in Chicago."
Other ads opened with Cuba Gooding Jr. pining on the plight of the whales and then backing out into his 'deal' on a whale cruise and Elizabeth Hurley getting a Brazillian wax deal out of Groupon after 'waxing' about the deforestation of the rain forest.
There is plenty of offended buzz today declaring the adds irreverent and in poor taste. What is your take?
I responded to this when Pam asked it. Before I knew the motives of Groupon, I was disturbed by the ads. It seemed that they were making fun of and exploiting very serious situations to sell coupons. After learning that they were using these coupons to raise money for the causes they seemed to poke fun at, I understood what they were about. It just seems like a lot of work to get a message out--and a lot of misunderstandings are inevitable if they don't make some effort to tie the ads in with the bigger message.
Answer by jsbenkert at 10:52 PM on Feb. 7, 2011
Answer by UpSheRises at 2:32 PM on Feb. 7, 2011
Answer by pam19 at 8:05 PM on Feb. 7, 2011
Answer by pam19 at 2:48 PM on Feb. 7, 2011
Answer by NotPanicking at 3:29 PM on Feb. 7, 2011
Answer by soyousay at 5:40 PM on Feb. 7, 2011
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