I sell books at fairs and festivals. I have been doing this for sometime now, but due to the rise in the popularity of the electronic book readers my sales have dropped.
Now I have a choice. At one shot shows (one day) I tend to make a decent profit. At weekend fairs I can either make a lot or a little due to the costs of the fair itself. My online sales have been slow this season, and the fairs/festivals normally keep me afloat, but this year I've had three bad shows in a row. So I am trying to find something for every weekend this season.
In one month I can either go to 3-day event that I just made table(costs) for last year that did result in a few additional sales in the year and a lot of good contacts. The problems w/that fair were lack of advertising,the weather & charging the same price for 1 day & 3 days. Everything but the weather has been fixed.
or I can go to a one shot that is in a different area than I'm used to (new market), costs less & has a smaller attendance, BUT the person in charge of the committee running it doesn't care for vendors too much so there won't be much in the way of competition.
Both are equal distances from my store.
Which one is the better risk? Both have the potential of future sales (via online) and both are out of my comfort zone of travel which makes it a market that I haven't glutted yet.
Let me know.
Answer by jmpj8107 at 10:08 AM on May. 2, 2011
Answer by Mom2Jack04 at 10:58 AM on May. 2, 2011
Answer by mkdirector2011 at 11:48 AM on May. 2, 2011
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