This was on the " Today Show " with a complaint about how the shoe is to shape their butt and legs. I personally just didn't buy these kind of things for my kids when I saw them if I didn't like them and didn't get so upset and up tight as these TV shows seem to want us to be. I see the ladies point as making the young girls feel they have to be pretty on the commercials, but I always tried to make my girls feel pretty just by the way I DRESSED them and TOLD them were PRETTY. How do you feel, will you buy Shape Up Shoes just because you like the shoe anyway, the young girls may want them and NOT even realize what all the fuss is about?
No. I was just watching this. The President of Sketchers said that they were marketing to young girls for the exercise purpose. However, if that was the case, they shouldn't have started the "SeXY" marketing campaign for women in the first place. That was a BIG mistake on their part. I say they screwed up if they were intending a fitness campaign. They should have targeted their ad campaigns a little differently. Besides, they do not make you into a Kim Kardashian!
There is a campaign somewhere out there to have this taken down. I can't find it. But one lady wrote in that their marketing is teaching that it's never too young for a young girl to start hating their body.. I believe that's what it's saying as well.
Answer by m-avi at 10:28 AM on May. 16, 2011
Answer by kylie_bob at 9:36 AM on May. 16, 2011
Answer by Shaken1976 at 9:43 AM on May. 16, 2011
Answer by AntoinetteF at 9:49 AM on May. 16, 2011
Answer by JeremyJulieMom at 10:30 AM on May. 16, 2011
Answer by kylie_bob at 9:37 AM on May. 16, 2011
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