I am thinking about joining a guest basket company so I could add a banner on my mom blog in order to draw in business. The catch...there is a $20 monthly fee. Would you take this risk and join, or skip this opportunity and move on?
Do the math: how much would you have to sell each month to make back your $20? How many clicks would you have to get before someone makes a purchase? How well are any other advertisements you have on your blog doing currently? A banner ad is a very passive form of advertising, and I'm guessing you'd have to have A LOT of traffic to convert enough sales to make up your $20 each month.