Edit, this is my take on the ad
a lot of people are thinking its how people assume people with lung cancer deserve to die because they did it to themselves. Although not all lung cancer is caused by smoking which is what the ad is assumed to be getting at
There is this crazy new ad campaign, that seems to link back to the website noonedeservestodie.org. Only they will not be naming the killer for 58 hours. Many think it may be lung cancer, others think that is foolish. Many find the posters offensive and bad marketing.
I get that it can be offensive if taken strictly as written and not take into account that its dramtic for a reason and should end up showing that its not supposed to be read how it seems come Thursday.
But bad marketing? No. Thousands are already taking about it and its sweeping the web from starting out as bus stop posters. Thats certainly not bad marketing lol!
Whats your take on it?