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Target's Black Friday to start at 9pm Thanksgiving night

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Target's Black Friday to start at 9 p.m. Thanksgiving Day
Updated 10:37 AM November 12, 2012
NEW YORK (CNNMoney)

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Target announced Monday it will open at 9 p.m. Thanksgiving evening, the earliest it's ever started its Black Friday sales.

Last year, Target opened at midnight on Thanksgiving night.

"We heard from our guests that they look forward to kicking off their holiday shopping with deal-hunting on Thanksgiving night," said Kathee Tesija, executive vice president, merchandising, for Target. "Opening at 9 p.m. gives Target's Black Friday guests a more convenient way to create an after-dinner shopping event that the entire family can enjoy."

But Target, the nation's No. 2 retailer, won't be beat by it's larger rival Wal-Mart, which this year has moved its opening to 8 p.m. from a 10 p.m. last year.

Not only are stores opening earlier, but they're coming up with different sales to keep shoppers at their stores longer, according to Brad Wilson, editor in chief of BlackFriday2012.com. For example, Target will have some specials that won't start until 4 a.m. on Black Friday, including a Samsung 50" LED HDTV for $699, a Canon A3400 Camera Bundle for $89.99, Fisher-Price Doodlepro Classic for $10, Leapfrog Explorer Software for $15 and a $10 gift card for shoppers who spend $50 or more on clothing.

Wal-Mart is adding another twist to its Black Friday sales, guaranteeing that everyone in its stores between 10 p.m. and 11 p.m. Thanksgiving night will receive one of the three big deals: an Apple iPad2 and a $75 Wal-Mart gift card, for $399.99, an LG Blu-Ray player for $38, or a 32-inch Emerson HD TV for $138.

Stores generally only have a handful of their big sale items online, which means that many customers that come in with the hope of scooping them up miss out, but end up buying other items.

"Wal-Mart is taking items they're going to lose money on and not limiting the inventory like every store has forever," Wilson said. "I doubt anyone else will try to match that. It'll hurt Wal-Mart less than anyone else because their scale and margins are better."

While Target doesn't offer same type of in-stock guarantee, some of its sale prices are nearly as competitive. Its iPad2 is also $399.99, and comes with a slightly less generous $60 gift card. (On Apple's web site, the iPad2 starts at $399).

Over the weekend, toy retailer Toys R Us announced it too will open at 8 p.m. on Thanksgiving. But not every store is moving their opening up. Electronics giant Best Buy still plans to open its stores at midnight, said spokeswoman Erin Bix.

"Black Friday offers will be available online on Thursday. We wanted to have the balance to give our employees time with their loved ones on the holiday," said Bix.

Best Buy's deals include deep discounts on flatscreen TVs, as well as a Toshiba WiFi Blu-ray player for $39.99, a Samsung Galaxy tablet with a $20 Best Buy gift card for $179 and a Nikon Coolpix 12.1 megapixel camera for $129.
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by on Nov. 12, 2012 at 2:23 PM
Replies (11-20):
Vanderhyde
by Member on Nov. 13, 2012 at 9:08 PM
I always go shopping on Friday for Christmas presents for my son but this year I will be shopping for my husband and I. I already bought my son's presents.
mstrendygirl
by Irene-Mexicana on Nov. 14, 2012 at 2:18 PM

 im hoping i can hit some stores this year

datcrazyhoe
by Member on Nov. 14, 2012 at 2:31 PM


Quoting LMJ1:

Not gonna go


Yeahh...samehere! I will be too busy hosting and partying on Thanksgiving day.   Id rather pay the extra bucks than deal w/the people and rush of it all.  I havent the patience...but to those of you that do go, hope y'all get some awesome deals. :)

LMJ1
by Lluvia-Mexicana on Nov. 14, 2012 at 5:30 PM
1 mom liked this
This yr Im gonna try to do most of my shopping online.

Quoting datcrazyhoe:



Quoting LMJ1:

Not gonna go


Yeahh...samehere! I will be too busy hosting and partying on Thanksgiving day.   Id rather pay the extra bucks than deal w/the people and rush of it all.  I havent the patience...but to those of you that do go, hope y'all get some awesome deals. :)

Posted on the NEW CafeMom Mobile
RainyRain
by Reyna on Nov. 14, 2012 at 9:12 PM

I don't shop of Black Friday. I did that mistake once and I am never doing it again.

sophiesmom07
by on Nov. 17, 2012 at 10:47 PM

Wow, that's early. I would be tempted to go , but I know no one would be willing to take me. 

twobells
by Orfelinda on Nov. 18, 2012 at 10:11 PM

I work retail and was scared we would have to open this year on Thanksgiving. I am glad we didn't, but maybe next year. I don't see why stores are opening earlier and earlier it is called Black Friday for a reason. I gotta say the deals are great, but I rather spend it with my family before I have to work so much during this time.

momma_814
by Zayra-Mexicana on Nov. 19, 2012 at 9:15 PM
1 mom liked this

I wont be going but i so wish i could get that galaxy tablet from best buy.

sophiesmom07
by on Nov. 19, 2012 at 10:39 PM
1 mom liked this

I won't be going, but  I've been able to find some deals still available on Saturday.

kgmmw
by Kimberly-US/Mex on Nov. 20, 2012 at 10:24 AM
I would go with u lol

Quoting sophiesmom07:

Wow, that's early. I would be tempted to go , but I know no one would be willing to take me. 

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