Big Snickers & Twix Bars Are Going Bye-Bye

[bekah1982]

 

Mars Inc, the maker of Snickers and Twix candy bars, will stop selling chocolate products with more than 250 calories in them by the end of next year, a spokeswoman said on Wednesday.

The company, which also makes M&Ms and Skittles candies and Juicy Fruit chewing gum, said the goal is part of an ongoing effort to improve the nutritional value of its products and to sell them in a responsible way.

The new calorie limit target means fans of the 540-calorie king-size Snickers bar might want to enjoy the big bar while they can. Come 2014, it's going to be gone, part of what Mars says is a broader push for responsible snacking.

In 2007, the privately held, McLean, Virginia-based company said it would stop buying advertising time or space if more than a quarter of the audience was likely to be under 12 years old.

Mars has also said it will reduce sodium levels in all its products 25 percent by 2015.

Spokeswoman Marlene Machut said the plan to stop shipping any chocolate product that exceeded 250 calories per portion by the end of 2013 -- a target first announced last fall -- was part of Mars' "broad-based commitment to health and nutrition."

Several media organizations, including National Public Radio, had reported on the chocolate bar down-sizing this week.

Mars is one of the world's leading food manufacturers. In addition to candy, it makes Uncle Ben's rice and Dove ice cream bars as well as Pedigree and Whiskas brand pet food.

http://www.msnbc.msn.com/id/46405456/ns/business-retail/

 

[e-doolittle]

Sounds good!

[sweetangie79]

Do they not realize that not everyone is fat this is getting stupid. 

[Aug-mom]

Ya I don't no what to think of that. I no everyones trying to eat better. But I can see people if they really want a candy bar they will eat one or maybe 2 or 3 or more of another one. Guess we will see...

[sweetangie79]

I have a sugar disorder where my body over processes sugar and it makes my blood sugar drop fast.  The only thing that helps it is sweets.  Fruit and stuff don't raise it enough.

[mypbandj]

Lucky!!

J/K ;)

Quoting sweetangie79:

I have a sugar disorder where my body over processes sugar and it makes my blood sugar drop fast.  The only thing that helps it is sweets.  Fruit and stuff don't raise it enough.

[mypbandj]

It's their company so they can do whatever they want. I never would have bought a huge mega snickers bar regardless. It all comes down to money...if they can throw up the illusion (cause that's all it is) that they are the healthier candy company, then they can use that as a selling point
Or whatever.

[alyssasmommy318]

BOOO BAD THEM :/ I love my big twix

[reneawesley]

Sounds good to me.

[Cafe AmyS]

That's really interesting... I'm glad to hear that they have a goal to be more responsible to health & nutrition.

[mp3mom]

They're both my favorite. I don't buy the huge ones, though.