Michigan Krogers to end doubling of coupons, cut prices 'storewide'
About 126 stores will be impacted by the changes in Michigan. / Andre J. Jackson/Detroit Free Press
Michigan Kroger stores will end the practice of doubling the of coupons on May 14, the company announced late Friday. Within a few hours of posting the change, the company’s Facebook page was flooded by comments from shoppers with reactions ranging from disappointment to relief.
Kroger currently doubles coupons up to 50 cents and up to $1 at some stores.
The company will continue to accept printed, printable or electronic coupons at face value. Jayne Homco, president of the Kroger Co. of Michigan, said in a statement that less than 1% of Kroger customers are traditional coupon users.
Dryden resident Amy Fletcher-Pusz said the elimination of double couponing will change the way she shops at Kroger.
“We are a family of six and I try hard to stick to a , so I coupon,” she said, adding that she’s a loyal Kroger customer. “I am not an extreme couponer and I never clear shelves. I use coupons for the higher-priced items like laundry soap, dishwasher soap, shampoo, that kind of stuff, so I free up money to buy food.
“Now that doubling has stopped, that it going to put me in the hole and we will have to up our grocery budget or cut even more items out of it.”
But Jesay Scura said on Facebook that she’s excited for the change. “I like using coupons to me lower my grocery bill, but those coupon users who clear out shelves to resale items for more than they originally paid annoy me tremendously.”
“We certainly are concerned with consumer perception and we really firmly believe we are doing the best thing for all consumers,” he said. “A couple decades ago when bonus or double couponing started, there had been instances of triple couponing throughout history. Those things have fallen to wayside.”
He said a number of competitor retailers dropped double coupon programs last year, but Kroger held on to see what sort of impact it would have on its consumers. In 2013, Meijer announced the end of its doubling manufacturer coupon program.
About 126 stores will be impacted by the changes in Michigan. The grocer has already started to make similar changes within its other markets in a variety of states.