SlashGear is calling the iPad a gateway drug. Because the iPad has been highly successful at drawing new customers to Apple.
A new study has found that about 25 percent of buyers in the U.S. have made the iPad their first-ever Apple product.
NPD Group also released data in its “Apple Ecosystem Study” that showed that just one out of three homes own Apple products. The number is growing quickly however, and will definitely exceed the current 37 million American households thanks to the iPad.
This was true of the iPod as well, if you remember back when that was the gateway drug of Apple products. Apple must know what they’re doing. Of those that have Apple products, 67 percent still own an iPod, and 82 percent of iPod owners said the media player was their first Apple product.
“While over 70 percent of long-standing Apple owners began their relationship with the brand by way of the iPod, this number declines to just 57 percent among those entering the Apple franchise in the past two years,” the NPD Group said. “Newcomers to the brand increasingly turn to the iPhone or iPad as their first Apple device, which combined account for one-third of first-time Apple purchases since 2010.
Apple users aren’t only buying Apple products either. Out of 10 households that own Apple products, six of them also own a Windows PC, and nearly 30 percent of so-called Apple “enthusiasts” own a smartphone other than the iPhone.
Apple still has room to grow, and products that are driving their entire portfolio.