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Cisco Virtual fashion Mirror

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John Lewis, a leading U.K. retailer, is now piloting two Cisco StyleMe Virtual Fashion Mirrors at its flagship London department store on Oxford Street, providing customers with a virtual way to try on clothes. The mirrors were developed by the Cisco Internet Business Solutions Group (IBSG), with partners C In-store, AITech, and The Team.

The 6- by 3-foot mirrors incorporate built-in cameras that capture shoppers’ body dimensions and positioning. Using artificial intelligence, virtual reality, and gesture-recognition technology, the mirrors then superimpose clothing items over customers’ on-screen images.

In effect, the mirrors become virtual changing rooms where customers can create complete outfits from more than 500 women’s-wear garments and accessories selected from johnlewis.com. This makes the shopping experience easier and more enjoyable by letting customers see how they look in new outfits without getting undressed.


by on May. 4, 2012 at 10:52 AM
Replies (11-12):
onecuteladybug2
by KT on May. 7, 2012 at 4:54 AM

That's pretty cool! I hate trying on clothes!

mommybug77
by Crystal on May. 7, 2012 at 12:19 PM
Interesting
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