It's cute, but a bit too graphical oriented I think. It's hard to know exactly what each picture means so I can imagine that the results would be different if people knew what each one meant.
I also would advise not pressing the back button at any time. I happened to take the second survey on brand labeling (is right after the first survey) before seeing my score on the first survey and lost all the data from both surveys.
An airhead move on my part, I know!
Yeah, it was interesting but some of them didn't have a picture I really identified with. The results were, different.
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