Is Valentines Day a big deal to you? Do you buy your husband gifts, does he for you? Do you get your kids gifts, or your parents?
Personally I think we show the people we love most that we love them everyday, dads have fathers day, we have mothers day, we have anniversaries and grandparents day and birthdays, christmas etc. I think Valentines Day is just another excuse for businesses to milk us for more of our hard earned cash.