I like to have advice on how to market your business online for free.
I use Facebook. It depends on your target market and what you are trying to get out there. The team I work with teaches exactly how to market, whatever you're trying to get out into the marketplace.
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First, make a really good website. Update it regularly. (Don't just have static pages.)
Then, promote it on any/all the social media websites.
Then, depending on what your business is (whether sales or service oriented), get your customers/clients to go to your website and leave you Google reviews.
Once you get that going, you can start working on search engine optimization - which is basically adding content to your website with keywords that will be picked up by search engines.
My husband is an attorney who started his firm from scratch. He spent at least 6 months honing his firm's website and spreading it through every avenue he could.
Now, he has plenty of positive Google reviews - and his website is easily picked up in Google searches. He actually gets tons of business from random google searches because people see his long list of positive google reviews.
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Can you make youtube videos? Do you use the social media sites? Those are both great marketing tools.
Start with a well designed and engaging website.
Then, promote it all over as many social media sites as you are connected to. The more hits you get a day (even from friends and family) will raise your likelihood of being picked up by Google searches.
It helps to update your website regularly. This is why so many small businesses have a section of their static website for a blog that gets regularly updated. New content is likely to be picked up in key word searches.
Search engine optomize by really promoting yourself in your location. Right now, it isn't about getting people from all over the globe. It is about being in a top search IN YOUR AREA. Example... my husband is an attorney. He's been in business for himself for about 3 years. If you google "Attorney Winston-Salem, NC" his website might not come up on the first page of a Google search. He SEO's by adding specific areas of practice, so for example, it pushes him further up the search list if you google "Traffic ticket attorney Winston-Salem."
Does that make sense?
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