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Are these kiddie bathing suit ads just too much?

Posted by on Jul. 12, 2011 at 1:55 PM
  • 30 Replies


'Kiddie Porn' Ads Make Toddlers in Bikinis Look Bad

Posted by Jeanne Sager
on Jul 12, 2011

Submarine

The fight over babies in bikinis has always struck me as more of an adult problem. I bypass the two-piece bathing suits in the kids' clothing store in favor of a one-piece for my daughter because I don't want an adult thinking "that" about my kid ... not because I think they'll turn a 6-year-old into a sexpot. But one look at the pictures of tarted up tots on kids' clothing company Submarine's website, and it's hard not to think "this is selling sex."

Dressed up in two pieces, it isn't the bikinis that are the problem. It's the provocative poses held by pre-pubescent girls. Girls with more makeup than a Kardashian holding a starfish on a bare tummy so it points down to her privates, girls with a pink wig and an expanse of skin cropped so the question of whether she's got a bottom suit piece on is left to the imagination.

Just take a look at some of these pictures, and tell me they're kid-appropriate: 

Starfish

Hula Hoop

So, how many little girls do you know who wear wigs and makeup to the beach? And how many moms do you know who ask their kids to pose with puckered lips and sultry stares? The girls may not know what they're doing, but the person who set up these shots sure did. And going by Submarine's description of its clothing as something they make to satisfy the demand of "trendy parents and their daughters" from around the world, they think this is what Moms (and Dads) want.

Sexy kids. The very thought makes my skin crawl. I don't know about you, but I want to put that phase off for as LONG as possible.

What Submarine has created is not technically child porn -- at least not according to the legal definition, which only covers images of minors that involve “sexually explicit conduct” or "graphic or simulated lascivious exhibition of the genitals or pubic area." But it's certainly sexy. If Submarine is trying to convince moms that two-pieces are OK because little girls aren't thinking about sex, it's just an adult construct, they're failing miserably.

Do you think these photos are kid-friendly? Do they make you want to buy a bathing suit for your kid?


by on Jul. 12, 2011 at 1:55 PM
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Replies (1-10):
betsystipo
by on Jul. 12, 2011 at 2:05 PM

 I don't think those girls should be wearing such tiny bathing suits.  This is why I thank god I was granted 2 boys! 

Liansmommie
by on Jul. 12, 2011 at 2:10 PM

Not at all appropriate

Kaelansmom
by on Jul. 12, 2011 at 2:12 PM

that is way to much.. no appropriate at all

lenoxclan
by on Jul. 12, 2011 at 2:21 PM

I think they are inappropriate for their age..Not the suits but they way the photos are..they are made to looks sexual

Peanutx3
by on Jul. 12, 2011 at 2:36 PM

I agree.

Quoting Kaelansmom:

that is way to much.. no appropriate at all


LindaClement
by on Jul. 12, 2011 at 2:43 PM

This reminds me of Toddlers & Tiaras... a program that simply amazes me. It's how few people get charged I'm stunned by.

LindaClement
by on Jul. 12, 2011 at 2:45 PM

Less than 100 years ago, these would have been inappropriate poses and makeup for 25yos. Definitely intended to look like sex-kitten pinups from the 40s and 50s.

Quoting lenoxclan:

I think they are inappropriate for their age..Not the suits but they way the photos are..they are made to looks sexual


midnight_storm
by on Jul. 12, 2011 at 5:37 PM
I think it's way too much. Kids are growing up fast enough as it is. Why use a media outlet to encourage it even more? This girls little girls the wrong self imagine, one that even some adult women have a hard time getting past. The message this kind of advertising sends is so negative to little girls, I would not buy from this company or any other company that promoted this type of advertising.
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sweettigeress
by on Jul. 12, 2011 at 5:43 PM

Umm, no. Those are trashy and deff not for a kid. These companies should be ashamed of their selves for trying to make young girls look like little hooches.

LivinDeadGurl
by Maranda on Jul. 12, 2011 at 5:45 PM

They make me want to avoid the store altogether.

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