What's the most you ever paid for a pair of jeans?
Ever reach the $400 mark?
Jeans. They're the staple in most people's wardrobes. One of the few pieces that can go virtually anywhere -- to the office, on a date, even to a cocktail party. So, is that why they're so dang expensive? Because of their versatility? Really, I'd love to know.
Labeled "designer denim" or "premium jeans," some companies are charging around $400 a pair. (To put this in perspective, you could get eight pairs of really stylish jeans for that price at a place like Urban Outfitters.) Apparently, it's not just the "label" you're paying for, though. Er, wait, actually it is. Just not the label you're thinking of.
The majority of "premium denim" is made in the good ol' U.S. of A., hence, well, the "Made in the U.S.A." label. People are attracted to that. Becauase buying from our country is good, right? We want to support our economy by buying American-made cars, food, and denim.
But ... this makes me wonder a bit, sends my Spidey Sense a tinglin'. By no means do I think denim companies are lying about where their jeans are produced. Everybody knows America is the jeans capital of the world. It's how Europeans I.D. us (along with a can of Coke), for God's sake. But I do think that some companies -- jeans, included -- use their "Made in the U.S.A" label as a means to hike the price up. In other words, people can rationale spending $350 on True Religion jeans because it makes them patriotic (and the companies can essentially advertise that way). And how apropos, right? I mean, capitalism is the American way. It is our true religion.
So I say no to jeans over $100, ladies. And not because I'm unpatriotic. Because there are plenty of other things to cover our getaway sticks for less than that that were made in America. Like, hello, Levi's!
Would you pay $400 for a pair of jeans?