You’ve seen these famous logos countless times on billboards,
passing by on trucks, and at the grocery store, but there is more
to them than meets the eye. If you take a closer look, you will
find that these recognized logos have hidden images and messages.
Check out these inventive designs that cleverly use white space and
optical illusions to display subliminal messages.
FedEx
This logo appears to be very simple, but if you look at the white
space between the "E" and "x" in “Ex,"
you'll find it is more complex than you thought. Can you spot
the arrow?
Tostitos
These popular party chips
are a staple at many backyard BBQs, but chances are, you've
never noticed the hidden celebration scene concealed within the
letters. The second and third "t’s" are sharing a chip
over an "i" that is dotted with a salsa bowl. Yum!
Do Subliminal Messages Really Work?
Le Tour de France
Named the world's most famous and prestigious cycling race,
bike-lovers and non-cyclists alike are familiar with the
event's emblem. However, you might be missing out on the
logo's most interesting aspect. After careful examination,
you'll notice an image of a person riding a bicycle; the yellow
circle is the front wheel and the r is the body.
Amazon.com
Amazon.com has become a go-to source for electronic commerce.
Clearly there is an arrow under Amazon, but have you ever thought
about its significance? Take a look at where the arrow begins and
ends: a and z. This secret message seems to conveys that Amazon
offers everything from A to Z!
Hershey's Kisses
The Kisses logo doesn’t have much to it, but if you look at it
sideways, you might see a chocolate kiss formed between the K and
the I.
Toblerone
There’s a slightly obscured bear within the Matterhorn Mountain if
you look closely. That’s because the candy bar hails from Bern,
Switzerland, a city supposedly named for a bear.
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Big Ten
Penn State became the 11th member of this university athletic
conference, hence the embedded “11” in this logo. That is,
until the University of
Nebraska–Lincoln became number 12, ushering in a new logo
era.
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Northwest Airlines
Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?
See 7 more logos with hidden messages!
Hot or Not 5-20
Do you turn your kid loose in the kitchen?
- MistressMinerva
on Aug. 27, 2011 at 5:07 PM