A sexy lingerie ad campaign starring Brazilian supermodel Gisele Bundchen has been labelled ‚Äúsexist‚ÄĚ and ‚Äústereotyped‚ÄĚ.
The star parades in her underwear while asking her husband if her mother can move in.
In another ad, the scantily-clad model informs her man that she‚Äôs maxed out their credit cards.
The commercials tell viewers ‚ÄúYou‚Äôre a Brazilian woman ‚Äď use your charm.‚ÄĚ
The lingerie company insists the ad was created in good humour.
But women‚Äôs right‚Äôs campaigners say they‚Äôve complained to advertising regulators.
‚ÄúI think it‚Äôs funny,‚ÄĚ said Salvador resident Carolina Brito. ‚ÄúI don‚Äôt agree with the message, but I think it‚Äôs more funny than offensive. I am more against censorship.‚ÄĚ
Other fans of Bundchen also approved of the ads:‚ÄúI think that these days there is no sexism. We live in a very liberal world,‚ÄĚ said law student Luana Mesquita.