A sexy lingerie ad campaign starring Brazilian supermodel Gisele Bundchen has been labelled â€śsexistâ€ť and â€śstereotypedâ€ť.
The star parades in her underwear while asking her husband if her mother can move in.
In another ad, the scantily-clad model informs her man that sheâ€™s maxed out their credit cards.
The commercials tell viewers â€śYouâ€™re a Brazilian woman â€“ use your charm.â€ť
The lingerie company insists the ad was created in good humour.
But womenâ€™s rightâ€™s campaigners say theyâ€™ve complained to advertising regulators.
â€śI think itâ€™s funny,â€ť said Salvador resident Carolina Brito. â€śI donâ€™t agree with the message, but I think itâ€™s more funny than offensive. I am more against censorship.â€ť
Other fans of Bundchen also approved of the ads:â€śI think that these days there is no sexism. We live in a very liberal world,â€ť said law student Luana Mesquita.