- October 5, 2012 is
Lee National Denim Day
Today is Lee National Denim Day, one of the largest single-day fundraisers for breast cancer in the country. Since its inception in 1996, Lee National Denim Day has raised over $80 million for the fight against breast cancer.
Following their simple philosophy, “one day, one cause, one cure,” Lee Jeans invites companies to participate in the fundraiser and go casual for a cause. Employees are encouraged to wear jeans to work in exchange for a $5 contribution to the breast cancer fund. Nearly 1 million supporters take part in the fundraiser each year.
Almost everyone knows someone who has been affected by breast cancer—a mom, a sister, an aunt, a friend—but great strides have been made thanks to campaigns like Lee National Denim Day. Send a thoughtful breast cancer awareness eCard and learn how you can get involved!