July 12 is Simplicity Day. Voluntary simplicity is a not a new concept. In fact it speaks to ancient wisdom that our societies seem to have lost in modern times. Choosing to live a life of simplicity is not about choosing to live in poverty; it is about living in balance. Based on three key elements - ecological awareness, frugal consumption and personal growth, voluntary simplicity is helping people change their lives and collectively helping to create a better world. July 12, the birthdate of Henry David Thoreau, is the perfect opportunity to help raise awareness in your community about the benefits of simplicity.