The Modern grocery store -- There's a sushi bar, a gourmet coffee kiosk, an organic produce section, and a kaleidoscope of colors and flashy packaging down every aisle. Dizzying, isn't it? Mr. Olsen isn't standing behind the counter in his tidy little apron to fetch you a can of beans (The kidney beans -- the only beans on the shelf; the ones right next to the sold-by-the slice suet and the flour in bag that is destined to be next year's school dress). Oh, you wanted nonfat, low-sodium refried beans? Sorry sister, you're in the wrong century.
Food labels have come a long way. Sure, your grandma's pantry must have been mighty pretty. Some of those labels were downright works of art. But what, I ask you, do roses have to do with canned pumpkin? That lovely label sure puts a smile on my face, but if I want to know if there's any added sugar inside I'm out of luck. Heck, it's probably not even pumpkin but Hubbard Squash, but I digress.
The point is, things have changed -- I'm not here to wax
nostalgic or be the next Michael Pollan. Everyone can make their own
choices when it comes to the food they buy and what they put in their
mouth. In order to make smart choices, people need access to
information and that's what this post is all about.
Maybe your idea of a good time is clamshell of organic baby greens
Maybe it's a jar of Nutella and a spoon
Or perhaps you have a fanatical obsession with neon orange cheese puffs.
Who am I to judge?
Decide what's right for you and your family.
And read those labels.
That's where the Grocery Manufacturers Association #FactsUpFront initiative comes in. The goal of the initiative is to put key information from the Nutrition Facts Panel in the hands of consumers by slapping them right on the front of the label -- not the back. If you're watching your calories, your sugar, sodium, or saturated fat intake you're not going to have to go all Sherlock Holmes with your magnifying glass on the back of some label written in Lilliput. Boom! It's all up front. Too much sugar for your liking? Move on. Does that snacky indulgence have just a wee bit more saturated fat than you were hoping? No sweat Smarty, that bag right there has 5 grams less.
Want to learn more? Visit FactsUpFront.org for a generous helping of useful information -- nutrition facts, healthy eating tips, recipes and more. All the tools you need to be an empowered consumer are out there -- and the resources are all free.
You'll find the Facts Up Front, but want to go deeper? You're the curious sort aren't you? Always questioning...craving knowledge. Try the Interactive Label. This nifty gadget from the website goes into full detail for each nutrient featured on the Facts Up Front and how they fit in to a healthful diet.
What information is most important to YOU on a food label?
This is a sponsored post written by me on behalf of Facts Up Front.